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Sherry Wallace has been named the new director of communications and marketing at Virginia Military Institute, effective Aug. 26. Wallace replaces Col. Bill Wyatt, who became executive officer to the superintendent earlier this year. Wyatt had served in the role since 2020.
Wallace has nearly 20 years of experience in media relations, communications, and marketing. Wallace most recently served as national public relations lead for a growth strategy firm, working with a wide array of clients, including higher education institutions, on strategic communications. Earlier, Wallace was with Radford University, where she served as deputy chief spokesperson for the university and senior news editor, and she established robust earned media and subject matter expert programs. Wallace worked in civil aviation for 13 years.
She is a veteran of the U.S. Army and holds a Master of Public Administration from Missouri State University and a bachelor’s degree from Hendrix College.
“It is an honor to join this historic institution. I appreciate General Wins giving me the opportunity to be part of VMI’s exciting growth, and I look forward to being part of the team,” said Wallace. “My military experience makes me appreciate what an exceptional learning and leadership development experience this is for cadets, and I am eager to contribute to it.”
“I look forward to working with Sherry as she takes the helm as the director of a high-profile department at VMI,” said Maj. Gen. Cedric T. Wins ’85, superintendent. “Her extensive experience in public relations and communications, and her time with the Army will be a tremendous asset to the Institute.”
Wallace will hold the rank of lieutenant colonel in the Virginia Militia. The search for the director of communications and marketing included interviews and input from numerous departments on post.
